A little belatedly, LA schools will get their cash
If you’re trying to lasso some perspective on Thursday’s cataclysmic news of USC and UCLA bolting for the Big Ten Conference, you need go no further than the Pac-12’s own football media guide, where it lists annual standings. There, you’ll find that in 1922, USC was first part of...
The forgotten force in the NIL boom
Over coffee recently, a friend who has University of Washington interests stopped me. We were discussing the roiling waters of college sports’ name-image-and-likeness tsunami, and he said something that never occurred to me, something that seems buried in the news of deals, cars and cash. He said he...